Naked Brows – The award trend of 2025 is also coming to Switzerland: What you as a beauty professional need to know now

2025 will be a year of contrasts in the beauty world – and one of the most exciting trends is surprisingly subtle: Naked Brows . These delicate, gently lightened brows are currently conquering not only the runways in New York, Paris and Milan, but also the award shows and makeup looks of international celebrities.

Eyebrow bleaching has been reinvented in 2025 and is now more natural!

Any beauty entrepreneur in Switzerland who looks beyond the country's borders quickly realizes: This trend – like so many before it – will also reach us in a modified, more wearable form. The only question is: Is your studio prepared for it?

What seemed avant-garde in 2024 will be suitable for everyday use in 2025. Even in Switzerland.

The desire for naturalness – but with professionalism

Especially in Switzerland, customers love a natural look that still appears polished and high-quality. Naked brows perfectly capture this desire. They look soft, understated, yet precise. Instead of harsh lines or dark tinting, the result is a look that:

• visually opens up the face
• gently enhances the hair color
• gray hairs soften
• and makes makeup more flexible to combine

In other words: Naked brows look like nothing – in the best sense .

Why now?

Because the trend is already visible internationally – see, for example, Popsugar's Instagram post – and customers will soon see it, notice it, and ask for it . Studios that can already offer a solution are positioning themselves as modern, informed, and innovative.

What exactly are naked brows?

The term “Naked Brows” refers to gently bleached, but well-groomed eyebrows that look almost like they're not made up at all. Unlike earlier “bleached brows” (which were often completely bleached blonde), the trend in 2025 is for a more natural, softer look.

The brow structure is still recognizable, but it appears lighter, almost floating – like a filter for the face. Perfect for anyone who wants to change their look without committing permanently or appearing too dramatic.

The problem so far: unreliable DIY solutions and no real professional alternative.

Many salons currently only offer tinting or henna – but these darken the brows instead of lightening them. Lightening products from retail stores are often:

• too aggressive
• not specifically designed for eyebrows
• or simply not suitable for professional use

This means that many studios have to turn away customers who want exactly this look – or resort to compromise solutions that completely bleach the eyebrows or leave them with an orange look.

The solution: The professional whitening system from Brow Code

👉 Now available at BLASHYSHOP:
About the product

With the Brow Code – Professional Brow Lightening System , you now have a product specifically designed for lightening eyebrows – with:

✅ integrated care
✅ Maximum safety
✅ and minimal effort

Your advantages as a studio:

• Easy to use : No complex training is necessary – the application is intuitive and can be completed in 10–30 minutes.
• A quick revenue generator : As an additional service, e.g., after waxing or for brow styling.
• Low material usage with high profit margin
• Ideally combined with care products & styling afterwards

Application – it really is that simple:

The treatment can be performed up to twice a week – after which a break of 4–6 weeks is recommended.

Advantages for your Swiss customers:

💬 "I have blonde highlights, but my eyebrows are much too dark – can you do something about that?"
💬 “I want my eyebrows to look more natural, but henna is too strong for me.”
💬 “I don’t want color – just a lighter, softer look.”

You can now answer all of this professionally – with a gentle, safe method that suits both natural looks and modern editorial styles.

Advantages and disadvantages at a glance:

✅ Advantages:

• Perfect for trend-conscious customers:
• Allows for creative looks without permanent changes
• Gentle concealment of grey hairs possible
• Care + protection integrated
• Easily integrated into existing treatments
• Ideal to complement your brow offerings

⚠️ Possible disadvantages (honest & transparent):

• Not suitable for eyelashes
• Not compatible with henna or lamination
• Requires strict adherence to the exposure time.
• The result is subtle – no drastic change like with dyeing.

💡 Conclusion: Not a replacement for coloring, but an extension for a new target group !

🎥 Watch the application video:

👉 Click here for the brow code tutorial on YouTube

Conclusion: Naked brows – subtle, modern, and perfectly suited to Switzerland

The trend towards naked brows offers your studio the opportunity to introduce a new service with minimal effort , one that is absolutely on trend. You don't need any new technology or equipment – ​​just a safe, professional product and some know-how.

In an industry where innovation counts, this gives you a clear advantage – and shows your customers that you offer more than standard treatments.

Now is the perfect moment to prepare your studio for the beauty future of 2025 .

📩 Want more innovations, discounts, or your freebie? Subscribe to the Blashy Business Newsletter!

---------------------------------------------------------------------------------

Naked Brows Trend 2025, Gently Lighten Eyebrows, Professional Eyebrow Lightening, Brow Bleaching Switzerland, Eyebrow Bleaching Studio Zurich, Brow Code Lightening System, Beauty Trend Eyebrows, Concealing Gray Eyebrow Hairs, Brow Treatment Switzerland, Beauty Studio Eyebrow Treatment, Lightening Eyebrows Without Damage, Gentle Brow Bleaching, Eyebrow Trends Switzerland 2025, New Brow Services for Studios, Eyebrow Lightening with Care, Naturally Lightening Eyebrow Color, Eyebrow Bleaching for Blonde Hair, Brow Lightening with Peptides, Lightening Instead of Dyeing, Beauty Studio Trend Treatment Switzerland