In the fast-paced world of beauty services, maintaining a comprehensive list of contacts and clients is essential. Your relationships are the heart of your business. Therefore, today I want to show you how to nurture and cultivate these relationships, hopefully ensuring a steady flow of work. Believe me, it's easier than you think!
Potential customers: Identifying new opportunities
For example, I have a customer card for all my clients with all the necessary information, so I have all their contact details. And of course, some personal information about each client as well. New clients are fantastic. They offer you the chance to work with new people and bring a fresh perspective to your studio. But never underestimate the value of your current and past clients! They can bring you regular referrals that keep your business running smoothly.
A satisfied customer is your best marketer.
Many entrepreneurs make the mistake of focusing so much on potential customers that they neglect their current and past customers. But don't forget: Satisfied, loyal customers are your best resource for word-of-mouth marketing and referrals.
Don't hesitate to ask them for a testimonial or reference regarding your work. Every positive review is a testament to your skills and a sign of confidence for potential new clients.
Current clients: Impress with professionalism
Your current clients need to be impressed by your professionalism and efficiency. Because good work is what defines you.
Communicate clearly, be friendly but respectful, and you could gain regular customers who truly appreciate your work.
Past customers: The Pareto rule
The Pareto principle states that 80% of your business will come from 20% of your customers. This sounds crazy, but it's true in many cases, depending on how many repeat customers you have. It's therefore easier to convince someone of your value if they've already used your services. Don't forget to nurture your past customers and continually demonstrate the benefits of your services.
Your portfolio: Your business card
With so many clients, it can be easy to forget about your website or Google profile and not update it. But that's exactly what potential clients want to see: your best work. I personally update our website every 5-6 months so that it remains interesting for both clients and Google.
Make sure your website includes all your contact information and links to your best examples of the work you do. Every text should have a title and, ideally, a link to references or your offer so they can see what you have to offer.
Email marketing: Keep in touch
For us at Blashy, it's one of the most powerful sales tools. Email marketing is one of the simplest ways to stay in touch with past, current, and future customers.
For past and current customers, you could send a monthly newsletter with valuable, niche-related content and inform them about new services you have added to your business.
And for potential customers? Offer them a helpful free article related to your niche. It could be a checklist, a cheat sheet, or any other article that demonstrates your expertise and how you can help customers work smarter, not harder.
By nurturing your current and past customers while simultaneously seeking new ones, you'll generate more business with less effort. And all this with just a little work from you – no complicated sales funnels or expensive advertising required.
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#CustomerCare #BeautyServiceProvider #CustomerService #CustomerLove #EmailMarketing #ParetoPrinciple
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